A brand built across web, print and digital
Our collaboration with Wood Production Ltd began in 2008 and continued, with breaks, until 2020. What started as creative and digital support developed into a broad, long-term relationship covering brand identity, website design and development, print, promotional materials, video production and ongoing website support.
Rather than treating each element as a separate piece, the visual identity was carried consistently across the company’s communication. The distinctive black and green palette, natural imagery and tree motif connected the brand with wood, craftsmanship and specialist joinery, creating a recognisable identity across digital and physical touchpoints.
2008 - 2020
Years of creative collaboration
3 website versions
From custom CMS to WordPress
2 brand films
Promotional video & motion design
One identity, many applications
The project grew into a complete visual communication system. Alongside the Wood Production logo and brand identity, we designed business cards, letterheads, envelopes, presentation folders, corporate brochures, project portfolio inserts, promotional materials and branded multimedia packaging.
The same visual direction was adapted to very different formats while remaining immediately recognisable. From everyday stationery to presentation materials used with clients, architects and contractors, each piece was designed to feel part of the same established Wood Production brand.
Three generations of the Wood Production website
Our work with Wood Production also followed the evolution of web technology over more than a decade. The company’s first website was created in 2009 as a custom HTML and PHP website with a simple bespoke content management system – straightforward by today’s standards, but practical and effective for the business at the time.
The digital presence was later rebuilt in WordPress in 2013, followed by another major redesign in 2016. Across these generations the website evolved technically and visually while retaining the core identity developed for the company.
The first website
Custom HTML + PHP
Bespoke CMS
The Second Website
New digital presentation
The Third website
WordPress Redesign
Updated design & content
2013 Website
2016 Website Redesign
Supporting the website beyond launch
Our involvement continued beyond individual website launches. Over the years we also provided website care and management, hosting and server support, content updates and periodic on-page and technical SEO improvements to keep the website maintained, accessible and search-friendly as the business evolved.
- Website Care & Content
- On-Page SEO
- Technical SEO
- Security & Performance
- Content & Metadata Optimisation
- Search Visibility & Indexing Checks
- Hosting & Server Support
- Ongoing Technical Maintenance
Bringing the brand to life through film
Wood Production also became part of our earlier work in motion design and promotional video production. We created two brand films combining atmospheric imagery, typography, editing and motion graphics to communicate the relationship between natural materials, craftsmanship and finished interior work.
The films extended the same visual language used across the website and printed materials, turning the Wood Production identity into a moving brand story.
Watch the Wood Production promotional films: Promotional Film 01 · Promotional Film 02
A long-term creative partnership
A selection of surviving work from our collaboration with Wood Production Ltd, spanning brand identity, web design, print, presentation materials, video and digital communication.
Part of our creative history
Wood Production remains an important part of the KAIA Design archive because it documents more than a single design project. It represents a long-term relationship spanning branding, web development, print, motion design, SEO and ongoing digital support across more than a decade.
